Tips for Selecting the Right Enterprise Marketing Platform
Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Be sure to check out the complete source...
View ArticleHow to Deliver A True Branded Experience
Here are just a few excerpts from an excellent article by Sampson Lee, Deliver a branded experience that reflects your most valuable customer segments—and their needs. Check out the complete source...
View Article5 Sure-Fire Ways to Operationalize Social Media
Here are several excerpts from a post that was originally written for Valeria Maltoni’s excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful...
View ArticleThe Next Wave of Technology-Driven Marketing
Here are several excerpts from an excellent article, Not your typical marketing campaign: the next wave of technology-driven marketing: In a world overrun with marketing messages, the next wave of...
View ArticleFour Reasons for an Information Concierge
Here is a synopsis of a post by Steven Woods that discusses a really good idea, Four Reasons for an Information Concierge: There is a role in modern sales and marketing that is just starting to form. I...
View ArticleSuper Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’
Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’: Unlike a website, banner,...
View ArticleClose the Gap Between Marketing and Sales
Here are several excerpts from an article by Dan McDade, Why That Mountain of Leads Is a Molehill of Sales: B2B teleservices — often referred to as “inside sales,” “telesales,” “teleprospecting” or...
View Article6 Ways To Improve CRM Adoption and 10 Pitfalls To Avoid
Here’s some great advice from John Paterson, CEO & Founder of Really Simple Systems, CRM Systems, 10 Pitfall to Avoid: One of the keys to making the most of a CRM system is getting the whole of the...
View ArticleSmart Marketing Tactics for the 2010 Holiday Season
Here’s a timely post by Rieva Lesonsky, CEO of Growbiz Media, that I found on the Grow Smart Business Blog, Smart Marketing Tactics for the 2010 Holiday Season: The holiday season is upon us, and for...
View Article5 Marketing Myths The C-Suite Still Believes Because We Let Them
Here is a synopsis of a really great post by Rob Rose, Chief Troublemaker at Big Blue Moose, 5 Marketing Myths The C-Suite Still Believes Because We Let Them. Be sure to check out the complete source...
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