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Tips for Selecting the Right Enterprise Marketing Platform

Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform. Be sure to check out the complete source...

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How to Deliver A True Branded Experience

Here are just a few excerpts from an excellent article by Sampson Lee, Deliver a branded experience that reflects your most valuable customer segments—and their needs. Check out the complete source...

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5 Sure-Fire Ways to Operationalize Social Media

Here are several excerpts from a post that was originally written for Valeria Maltoni’s excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful...

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The Next Wave of Technology-Driven Marketing

Here are several excerpts from an excellent article, Not your typical marketing campaign: the next wave of technology-driven marketing: In a world overrun with marketing messages, the next wave of...

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Four Reasons for an Information Concierge

Here is a synopsis of a post by Steven Woods that discusses a really good idea, Four Reasons for an Information Concierge: There is a role in modern sales and marketing that is just starting to form. I...

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Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’

Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’: Unlike a website, banner,...

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Close the Gap Between Marketing and Sales

Here are several excerpts from an article by Dan McDade, Why That Mountain of Leads Is a Molehill of Sales: B2B teleservices — often referred to as “inside sales,” “telesales,” “teleprospecting” or...

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6 Ways To Improve CRM Adoption and 10 Pitfalls To Avoid

Here’s some great advice from John Paterson, CEO & Founder of Really Simple Systems, CRM Systems, 10 Pitfall to Avoid: One of the keys to making the most of a CRM system is getting the whole of the...

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Smart Marketing Tactics for the 2010 Holiday Season

Here’s a timely post by Rieva Lesonsky, CEO of Growbiz Media, that I found on the Grow Smart Business Blog,  Smart Marketing Tactics for the 2010 Holiday Season: The holiday season is upon us, and for...

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5 Marketing Myths The C-Suite Still Believes Because We Let Them

Here is a synopsis of a really great post by Rob Rose, Chief Troublemaker at Big Blue Moose, 5 Marketing Myths The C-Suite Still Believes Because We Let Them.  Be sure to check out the complete source...

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